We’ve been talking and experiencing Design Thinking for a while now. And if you’ve been playing around with DT as well, you might agree that from the outside it seems a very simple process. No surprise there are plenty of DT courses popping around everywhere one looks these days. Although very positive, this is also a bit awkward as most of them tend to concentrate on the positiveness of the research phase, and just briefly touch ideation all the way through prototyping and implementing. They typically drive you through one-iteration cycle and that is it. Nonetheless, 99% of the hard work in design thinking – that bit that requires a lot of motivation and persistence, happens precisely during the multiple iterations demanded in order to really come up with something original, desirable and feasible.
But let’s get back to the purpose of this post. We hear a lot about DT these days, but is DT a one-fits-all approach to innovation? I do believe your answer was no, or at least something around ‘I do not think so’. Well, it is not. Fortunately, there are other service design approaches being shaped and adapted for specific contexts/outcomes and they do include Google’s Sprint and The Lean Startup.
Now it is a good time to seat back and catch up with Eric Ries (The Lean Startup), Tim Brown (Design Thinking) and Jake Knapp (Google Venture), watching to this great Goggle for Entrepreneurs episode of Jul, 2014. Enjoy!