Innovation Marathon #08: The Lean Startup

How can we adjust our ideas of business and product strategy so that they can help us learn how to build sustainable business? Lean startup is specially welcome among a service designer’s tool box, for helping to discover the appropriate business model for a given solution to become successful. This is Eric Ries, in a ‘Talks at Google’ of 2011. It is a compelling talk and we felt like sharing. Enjoy!

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